I am perhaps best known for my public relations prowess, having worked with a number of the world’s most recognisable brands and products over the years. Loathe to rely on outside databases, I have my own internal system of over 8,000 contacts to better target key media and companies to the benefit of my clients. My PR listings cover all sections of the media on and off line, including influencers & bloggers, travel industry, sales & M&IT contacts and transport providers.
Detailed media strategies, well-researched PR campaigns designed with flair, originality and élan: these are my goals – story angles designed to capture an editor’s imagination to ensure clients hit the headlines. I don’t inundate busy publications with constant, useless information – my approach is well researched, carefully, handpicking the moment and the medium. I distribute stories via omni-channel platforms – whether that’s by releases, HTML newsletters, personal sell-in – everything is subtly designed to entice an editor to commission a feature or visit personally.